Wargha Enayati is a well-known entrepreneur, founder of the first Private Healthcare Network in Romania, Regina Maria.
A cardiologist, a social entrepreneur and a highly spiritual person, Wargha Enayati’s human and professional profile stood as a model for several generations and inspired a culture of heart-rooted values in his businesses.
The exit from Regina Maria found the entrepreneur at a certain crossroad of opportunities and in the same time in a search for a professional descriptor that would potentially harness the DNA of all his future businesses. With so many projects ahead, his candid question of “now what should I write on my visit card?” came as an irrefutable challenge.
What Innerout did was to put his human profile in a strategic path of communication. The personal brand strategy led almost logically towards the new descriptor of the brand – not new in itself, but finally stated as such: “Healthcare Business Innovator” appeared as the shortest possible expression for a complex character and for an even more ambitious brand promise: “Business with Social Impact”.
The identity design talks about a double metaphorical vicinity: a speech bubble as a symbol for an impactful statement made to the world and in the same time a subtle reference to the Baha’i rhetoric universe, so intimately attached to the name. The entire tone of voice of the brand is placed under the aura of a Humble Leadership. The only leadership of the future, actually.