Clients’ perception about the overall performance of a business is a serious issue that cannot be left on the hands of an un-engaging questionnaire thrown on mail. Innerout pledges to reset the common practices of the so called “client satisfaction surveys” and offers an in-depth alternative, highly efficient, insightful, customized and much more rewarding. The perception audit by Innerout consists in guided one to one in-depth interviews under anonymity, conducted at the client’s premises with an external consultant. The profound analysis of a business through the stakeholders’ perception brings insightfulness, ideas, objectivity, personalized and actionable solutions. Last but not least, it is a sane prerequisite for any branding process.