A PhD in psychology of education walks in one day and asks if you can help her put together in a clean and simple shape all that she learned and taught for a life in her courses and in her own practical experience with patients and clients in the field of Psychology of Education. Books published, a consistent contribution to the academic literature in the field and an impressive CV, they all unfold in front of your eyes.

Where to start from?

The first step was to give a simple name, universally intelligible, clean and memorable (and luckily enough still own-able, IP wise) to a rather complex domain and then translate it in a design shape. A simple, vibrant, luminous identity came out, as a solar encapsulation of the concept of LLL (Life Long Learning), which is the substance of the entire teaching and coaching approach of the client. A nice and friendly presentation site with its entire structure and bilingual rhetoric shaped as to clarify fields of expertise and make the owner’s knowledge available to her stakeholders.
Great interaction and Life-Long-memories…
Site: www.lifeup.ro

Design credits: Teodor Decu