A nice and cozy accommodation in the middle of nature and in the close vicinity of Bran Castle was in for a rebranding. An inn in for refresh otherwise put. Owners were feeling that there was room for improvement in their permanently booked location, not so much in terms of refurbishment but rather in terms of modernization of their looks and upgrade of services.
From brand audit to positioning strategy, redesign and brand engagement session with employees, the whole itinerary revealed as rather picturesque.
The new visual identity in its whole simplicity and yet versatility captured inside the core values of the family entrepreneur: authenticity, integrity and a good sense of balance in life.
A noteworthy upgrade happened not only in the brand image, but also in the brand experience, there where the truth dwells in services brands. Yes, rebranding is not only about a fancy new logo, but about a consistent upgrade in the brand experience. Business consultancy provided created sound premises for an elevated experience of the tourists. The owners were admirably open to rethink internal procedures, reposition people, train them, make new hires and upgrade the quality of services sustainably, through an upgrade in knowledge for employees. Last but not least they proved willing to produce high quality promotional materials, from napkins to spoiling welcome gifts.
Next time you come in Bran, pay them a visit and see how deliciously wrapped the honey jar is. Or the lavender sachet that you receive at the reception desk. Or maybe the absolutely addictive signature dishes…
Design credits: Hippos Group