There is this talented young lady that comes at your door and says: I’ve been making beautiful floral arrangements since I can remember, but I want to be more than that. I want to grow a business like I grow my own pot flowers. And so it began.

A business built around a special knowledge and nurtured by a lifetime passion needed an appropriate visual and verbal expression to face the world. The B2C floral market is maybe the most cluttered and unregulated, still opportunities are rich in the B2B area.

A crisp and invigorating brand signature sprung right from the heart of a promising positioning. “Fresh for business” delivered together with a silky decorative visual identity and a brand platform that clarified the path and the business decisions to the owner proved to be a functional conceptual cocktail. A brand new business, fresh for business …to business. Credits: Lavinia Plohod (graphic design).