A psychologist and trainer of PCM (Process Communication Modell®) and LOD (Leading out of Drama ®) who gathered around a team of trainers and developed a series of great business ideas were in search of a branding approach to help them make a disciplined business proposal to individuals and corporations and actually monetize their knowledge.

DC Catalyst was born as a coherent business strategy first, and then as a brand articulation. Naming, positioning, brand platform, and complete rhetoric took shape and molded back the business. Branding and business proved once again to function synergistically and determine each other. Branding is a strategic management tool and the best manifestation of the design thinking paradigm in business, we will never rest from saying it. Credits: Ionut Popescu (graphic design).