The entrepreneur and the business

Camelia Sucu is a serial entrepreneur in the field of furniture design and healthy lifestyle concepts whose journey in personal branding was managed by Innerout in the last few years. Iconic Health Program by Camelia Sucu was born out of a visionary outlook on life: “I want to inspire people to live a more balanced life and choose a healthier food, not only by giving advice but also concrete alternatives”. A family business made by mother (medical doctor and entrepreneur), sister (nutritionist, the brain behind the recipes) and daughter (project manager) started it all in an experimental manner, but evolved towards massive presence in biggest retail.

It took shape as a coherent business promise once it got a brand positioning and strategy, brand architecture, a visual identity and the entire set of brand manifestations derived from this nutshell. Credits: Ghica Popa (graphic design).