The lawyer brands are a generous playground for designers, despite the apparent rigors of the field. As a matter of fact the very etiquette in this domain is inviting and intellectually challenging.
Alina Alexe, the entrepreneur in question, came with the need to articulate her own voice in her field of expertise and also to gain a clear digital profile that would represent her professional credo – her own and her team’s.
The human fabric that stands behind the brand identity is empathetic, elegant, profound, introspective, thoroughgoing and not very assertive. Her promise revolved around the idea of a wise and balanced attitude in life and litigation, rather than the incisive and vocal approach of the domain.
An elegant brand identity came out of a process that distilled the promise of “The wise path to the right solution”. The sign captures inside the mirroring of the name initials the idea of a good balance, an empathetic reflection of the client and in depth investigation. A comprehensive and complete story encapsulated and delivered elegantly, wisely, relaxed.
Design credits: Teodor Decu