In 2013 Qualitance QBS was a technology company with an impressive portfolio of clients, a young talented team and a visionary and charismatic management, entrepreneurial in style. What was missing in this landscape was the very definition of their brand: an unconvincing visual identity and a software consultancy unaware of its role as a software consultancy were at the starting point.

What Innerout did was to define the backbone of this entrepreneurial company on its half way towards becoming a global corporation in technology, from brand identity design to brand platform definition and internal brand engagement sessions with all employees.

Nowadays, Qualitance skyrocketed its presence on 3 continents and they now “help clients from top 500 Fortune companies innovate”, as they put it. Maybe the clarification of their brand at the beginning had its tiny contribution to a splendid evolution, who knows?