Beautiful projects start in the mind of beautiful people. A serial entrepreneur who already developed two successful businesses before turning 30 started the third, inspired by an insight from the previous. The founder of Women in Business networking platform sensed an opportunity to cross-feed the same audience with another business solution.

The entrepreneur and her igniting insight: Her observation was that women in business tend to dress in conformity and uniform-ity. Why not coming up with an online fashion retail centered on the most iconic piece of a women appearance in business, the almighty shirt, reinvented?

The solution: Alisia Enco, playful and memorable twist on the founder’s name, stood at the origin of a clarifying brand platform and daring manifesto around creativity in business. Brand design, strategy and rhetoric, all wrapped to deliver a delightful brand experience. Credits: Lavinia Plohod (identity design).