A new player in the insurance industry is yet another David among Goliaths, in a field where incumbents make obviously the rule. In the last years though, several players started to disrupt, especially from the insurtech side of the game. Obsidian is not a disruptor through technology; it is an innovatively tailored insurance consultancy with a fresh approach to business.

Innerout delivered brand positioning and strategy, bilingual brand rhetoric for the site and brand materials.

The identity speaks about competent guidance in the insurance clutter. It is about clarity, insightfulness, direction and relevant decisions. The compass inside the “O”, the powerful typo that perfects the visual story, all linked to the brand promise of maximizing business by minimizing risk.