Envisia is a business of higher education for C-Suite and non-executive directors in Romania.
An initiative issued out of a need for a better technical expertise but also for better soft skills in the boards. Education for the business elite, delivered by the most reputed business mentors and developed within prestigious partnerships.
Innerout named this educational organization Envisia because of the large horizon that is comprehended by this name. The name stands for vision, communication and knowledge breadth: somewhat feminine, like its female entrepreneur initiators, but universal through its projection and promises.
Design wise, the identity builds upon the symbol of vision unified with a symbol for knowledge. A “mid-night” blue to contrast in a powerful statement with the glow of the symbol and to offer a graphically generous playground for the brand rhetoric. Special gold was chosen for exquisite printed materials. An elongated, elegant and intellectual type font to convey what education promises. Finally, a brand signature about “the power of the uncompromising”: “Boards of Elite”
From Manifesto to Values and to each and every word that composed the official rhetoric of the brand, the whole branding journey became complete and inspiring. Bright new future for the business elites!