Counter-intuitively introverts are better clients for personal branding than extroverts. That is mainly because profoundness and self-centeredness are key to the process, as I see it, at least.  Personal branding does not equal personal promotion. “Pick me, see me” is not the way. When doing personal branding what proves to be the backbone of a professional identity is the sine qua non prerequisite for a long-term reputation.

Here are my reasons for why introverts, shy and even camera shy make better personal brands:

1. Introverts are profound people, astute and observant They have the power to concentrate on everything they’ve got. They make a point of paying attention to nonverbal cues that might reveal hidden meanings, because they know words are only half of the story;
2. Introverts are good at studying so they can become experts quicker in their field. Whatever they know, they tend to know well. They think deep before they speak and usually avoid chitchat;
3. Introverts are self-sufficient, they are not dependent people. They feel free and empowered as long as they believe that what happens is pretty much in their control. They have a sense of balance that is innate and are not so prone to excesses;
4. Introverts are committed to their goals. Introverts tend to be self driven and disciplined. They don’t need approval from external sources, so they direct their energy to the pursuit of an ambitious goal instead. This ambition often turns introverts into highly successful people;
5. Introverts are thought provoking when you get them talking. They are inspiring people because what they have to say springs from their inner fountain.

Introverts have interesting things to say especially when these things passionate them. As they are not keen on shallow conversation you can engage vividly in a deep discussion and find intellectual satisfaction.

6. Introverts are in touch with their feelings and empathetic.

Introverts are masters of their emotions. They reflect until they are able to understand the responsible triggers for their negative thoughts. This retrospection helps them dig deep enough to deal with self-defeating beliefs that limit their potential;

7. Introverts are trustworthy people.

A reputation is built on public exposure, it’s true, but without a core of heavy meaning, it cannot be sustained. In a way, reputation is like a solidifying pearl around a tiny grain. And ultimately this grain of “interior-ism” is what distinguishes a self-standing and lasting human entity from an elusive social projection.