The context: A below the line advertising company specialized in field marketing activities with a 20-years-ago own visual identity and unclear message towards their clients. The need for refreshment was both external and internal, towards employees.

The project: it started right with a perceptional audit of both clients and employees. Almost 20 in depth interviews carried one to one to unlock the inner truth of the company and clarify the assets in front of its most important stakeholders. What followed was a total refresh of visual identity, a new promise within an unchartered positioning territory and a successful internal engagement program with all the employees.  “There, taking care” proved to remain a bold and well sustained statement from a B2B company meant to supply trust and wipe any field implementation stress off their clients’ brains. Design credits: Paul Goti.