The story: Natural Nutrition is a business that was born out of a passion, but with a true and charming story behind. The 60 years old daughter of an 80 years old pharmacist decided to revive the beauty recipes of hand made crèmes with natural ingredients made by her mother, in the contemporary era of pre-fabricated beauty.

The challenge: The brand needed a verbal identity and a red rope of conceptual flawlessness. The journey started with a name that came out as effortlessly as the product itself: playing with the already classical BB and CC generic category denominations, the idea of “NN – natural nutrition” appeared as a clean descriptor for an authentic reality. It then continued organically with a brand platform that clarified the mantra of “never putting on the outside of your body what you wouldn’t gladly put inside” that was virally taken over by opinion leaders and spread …naturally. A natural journey in itself, briefly put. Credits: Paul Dersidan (design), Paul Duta (illustration).