Corporate businesses place people under the flag of a promise, speak on their behalf and lock their CVs for a period of time. The more people are aligned under the flag, the higher the speaker volume, isn’t it? But instead of volume and frequency, more and more companies understand the need of more refined internal marketing programs to make employees belong where they work. Employees, especially in services brands, are actually the most important stakeholders. Programs can be complex but always tailored to the company’s specific challenges. There are no universal recipes whatsoever.