Welcome!

We are a branding consultancy that uses a good blend of humanistic knowledge and communication expertise to add value to businesses and enhance careers.

Personal Branding

The personal reputation of an entrepreneur is the hardest currency reinvested in the business.

Entrepreneurship Branding

Branding is a strategic instrument that provides coherence, clarity and long-term engagement.

Corporate Branding

Employer branding is not about corporate bragging but about people breathing the same air. Call it belonging, if you want.

Freshly squeezed 5 stars Premium Course on Personal Branding for Introverts and Camera Shy on Udemy

Services

Innerout is a lifestyle entrepreneurship in itself, crafted around the background, expertise, common sense, intuition and limitations of its founder. As an entrepreneurial entity it acts as a versatile ad-hoc  – aka project based – nutshell of senior people, from brand designers to UI/UX developers and PR entities. We gather a different team around a project and not wait for projects to feed the same team.  We bring personalized resources according to the needs and profile of every project. This is a more efficient, honest and light-hearted mindset to start a job with.

Personal Branding

Brand DNA

Unless the branding process reaches a distilled essence of meaning that can be expressed in one or two words it remains un-functional. Brand DNA is the first and ultimate essence of a human entity relevant for its stakeholders, true to its intimate nature and therefore sustainable as a promise in the long run. A replicable code of identity that becomes signature. Yes, humans, you can be encapsulated in two words! Mastery inside capsule.

Brand Rhetoric

Brands speak in the same noise in which everyone speaks. If they are heard by whom they intended to address to it’s because they somehow chose well their words and delivered them effectively. Brands speak, relate, breathe, move and sweat telling non-epic stories. Words ignite behaviors and engage people who then return the favor, feeding good reputation. And the circle closes nicely. The right words definitely create a better world.

Brand Platform

It is about the internal discipline of a brand. Branding should be a flawlessly logical and conceptual development from premises to conclusion. If you have this vision of the business, then its mission, values, personality, behavior, tone of voice and external promise should follow organically. It’s really amazing how people are not usually able to articulate neatly what they already have in their hearts and minds, although they live the very reality of the brand, as owners or employees. Obviously from the outside the perspective is much clearer. Objectivity seems to pay off.

Public Exposure Consultancy

Exposure is ozone to breathe for some, eternal hazard for others or just maybe a necessary dose of adrenaline from time to time. Either way, going publicly with a picture, a written speech, a public verbal delivery, or with any personal contribution subject to public judgment might be daunting. Anyways it should be subject to tweaking and refinement. Again, by an external eye that always gets to see the not so obvious.

Entrepreneurship Branding

Naming

What’s in a name? Sometimes a whole world.  The art and science of giving names to a business project is a demiurgic act: a good name not only gives birth to a complex human reality, but it endows it for a long and happy life. Naming should be legible, intelligible, pronounceable, relevant for what it stands for, memorable for hearing and sight, outstanding through the surprise it contains – pretty much like a chocolate box, and last but not least available for intellectual protection. Phew! Naming is maybe the toughest of branding jobs, but among the most intellectually rewarding for sure.

Brand Design

Design is the epitome of thinking; design thinking is the reality and future of branding. We encourage design that is shaping a business much higher upstream, not decoratively at the end of the process, just “because a name should have a logo”. Great design has rules that only great designers master. Full stop. Innerout works with designers of talent and of know how. And the non-designer consultant does the rest: mitigation of subjective views, inspiring briefing, high eyebrows upon details and most of the times empathetic solidarity with client’s (in)decisions. Personal beliefs and biases leak inevitably into the judgment. And it’s ok to be so, we’ll find together the best visual expression of a business promise. Design has a human face and certainly a heart.

Brand Strategy

Brand strategy is pleonastic. Brand is strategy, at its innermost. Branding is the disciplined management of key representations that people hold of a reality. It calls for a strategic choice that is carefully drafted, well researched and consistently followed through. Brand strategy is what offers unity, clarity and single-mindedness. People find it easier to connect to brands that made a strategic choice, and took a well-defined path. Brands should grow organically from authentic little seeds, but not like weeds. In branding usually freedom equals chaos.

Innerout

Corporate Branding

Employer Branding

Corporate businesses place people under the flag of a promise, speak on their behalf and lock their CVs for a period of time. The more people are aligned under the flag, the higher the speaker volume, isn’t it? But instead of volume and frequency, more and more companies understand the need of more refined internal marketing programs to make employees belong where they work. Employees, especially in services brands, are actually the most important stakeholders. Programs can be complex but always tailored to the company’s specific challenges. There are no universal recipes whatsoever.

Perception Audit

Clients’ perception about the overall performance of a business is a serious issue that cannot be left on the hands of an un-engaging questionnaire thrown on mail. Innerout pledges to reset the common practices of the so called “client satisfaction surveys” and offers an in-depth alternative, highly efficient, insightful, customized and much more rewarding. The perception audit by Innerout consists in guided one to one in-depth interviews under anonymity, conducted at the client’s premises with an external consultant. The profound analysis of a business through the stakeholders’ perception brings insightfulness, ideas, objectivity, personalized and actionable solutions. Last but not least, it is a sane prerequisite for any branding process.

Brand Engagement Sessions

Brand engagement sessions are unique experiences in the landscape of corporate trainings. They are at the crossroad of three main axes: corporate branding, organizational culture and personal development. The liaison between these three axes is stronger than it might seem and highly relevant for the intrinsic motivation of people.

They are usually the last step of a rebranding process or during change management where strategic shifts need to be internalized at all levels. Or even when there are too many things that remained unspoken during an accelerated growth process. New decisions have to be communicated with transparency, authenticity and seduction. Employer – employee is a “transactional space” almost like a theater of operations, in the most pacifist sense of the expression, where goals and objectives need emotional alignment.

Such sessions of symbolic “engagement” with the organizational values lead to intimate little revelations that people have about the umbilical link between the employer’s brand and their own personal brand. These sessions always leave behind fruitful introspection, positive outlook, a sense of belonging and group effervescence. That is why we call them the “togetherness tools.” “Organizations that focus beyond profit and instill a strong sense of purpose among their employees are more likely to find long-term success.” (Deloitte Research, 2013)

PORTFOLIO

privileg
Privileg Brand Audit | Brand Design | Brand Strategy | Internal branding
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envisia
Envisia Brand Design | Brand Rhetoric | Brand Strategy | Naming
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finesenza
Finesenza Brand Design | Brand Rhetoric | Brand Strategy | Naming
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cv2
Casa din Bran Brand Design | Brand Strategy | Employer Branding
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wargha
Wargha Enayati Brand Design | Brand Strategy
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life_up_logo
Life Up Brand Design | Brand Strategy | Naming
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alina_alexe
Alexe Lawyers Brand Design | Brand Strategy | Employer Branding
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id
ID Therapy Brand Design | Brand Platform | Brand Strategy | Naming
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foowise
Foodwise Brand Design | Brand Strategy
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1
Qualitance Brand Design | Brand Strategy | Employer Branding
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logo_mini
Iconic Health Brand Design | Brand Strategy
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sega
Sega Flores Brand Design | Brand Strategy
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dc
DC Catalyst Brand Design | Brand Strategy | Naming
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alisia
Alisia Enco Brand Design | Brand Strategy
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Logo Upperself
Upperself Brand Design | Brand Strategy | Naming
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logo NN
NN – Natural Nutrition Brand Design | Brand Strategy | Naming
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man
Men in Black Brand Design | Brand Strategy | Employer Branding
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TESTIMONIALS

team
Camelia Sucu
Serial Entrepreneur, Public Figure

I’ve been working with Innerout since 2012 and it is one of the most rewarding professional journeys so far. The measurable result after less than 2 years of ongoing consultancy came quite quick: I was voted the entrepreneur of the year in a public opinion poll initiated by Biz Magazine and developed with Unlock market research company.

team
Wargha Enayati
Healthcare Entrepreneur, Founder of “Regina Maria” Private Healthcare Network

I was impressed by Mihaela’s correctness and prompt response, in a time I was in urgent need for my branding projects. A lot of nice ideas and a lot of professionalism from her side!

team
Adriana Lobdă
Senior Financial Advisor, Founder of Finesenza

Working with Mihaela helped me getting beyond a crossroad moment that I saw coming already since a couple of years ago.
She takes you in a learning inner journey- fun, yet disciplined, reflective, yet challenging - as throughout the process you may start questioning not only some ideas, but also few of your most cherished beliefs.

Arriving at destination, you realize that you feel good and true about what you believe, about values you embraced and you feel more sense of personal purpose: you know how you will next engage with the kind of place you want to live in. That means you have connected your head to your heart, I think.

A real exercise, building on self-discovery, which boost the confidence to make your own contribution for those to follow.

team
Carmen Micu
Founding Partner Envisia

Mihaela accepts a challenge - which is out of the comfort zone for many – with the desire to make it happen. The “journey” she invites you in is a process that not only helps you bring more clarity about your project, but also creates the higher vision you were looking for- as a real, material thing.

What I liked the most is Mihaela's process management style. She builds trust and also brings knowledge to her partner - in the same time. She is incredibly resourceful and imaginative, and brings results to the entire process.

Building Envisia brand was not only a challenging and fascinating trip, but also a rewarding experience: we got the business results we wanted and a reliable business partner in the same time.

team
Ioan Iacob
Managing Partner Qualitance QBS

We developed with Innerout our brand strategy and then did several sessions of brand engagement with our employees, and the collaboration felt much more like a strategic partnership than just a one-time engagement. Mihaela understood quickly what our company was about in its essence and she helped us align focus and aim higher.

team
Genoveva Hossu
Interior Decorator, Founding Partner ClassIN

I discovered in Innerout a senior counterpart in judging the strategy of my business. More to it, I found a great concept generator and talented content writing resource. I count on Innerout not only for a one shot collaboration but certainly for an on going partnership.

team
Daniela Nane
Actress, Public Figure

I wanted to understand where to go strategically with my personal brand, as an actress and public figure. My career path got a lot more clear after this.

team
Nadia Gorduza
MD, Founder of ID Therapy

What I got from working with Innerout is a brand new business of my own, around a set of personal competences among which I could finally make a strategic choice. From naming to brand strategy, design and rhetoric, I walked through a rewarding 4 months brand consultancy process. I’m proud of how my new business looks and speaks to the world now.

team
Alice Botnarenco
Founder of Women in Business Romania, Founder of ALISIA ENCO

My work with Innerout gave a clear boost to my brand. I had the naming, I had a clear image of what I wanted to do (online fashion shop) but I lacked a vertebrated concept from top to toe as well as the right words to market it. I talked with Innerout about my plans and after two weeks I had a brand new piece of brand that represented me beautifully. Quick, efficient, inspiring.

team
Margareta Tanase
CEO Zentiva Manufacturing Site

We are working with Mihaela since 2012 and in each project I was impressed by how she succeeded to concentrate and to translate in extremely powerful wording and images our difficulties and our achievements over the years.
Almost five years of our work and results were summarized and translated by Mihaela in simple but very strong messages, which captured the vibe of the entire team. All our employees recognized themselves in a complex internal rhetoric, as she managed to express very well our values and beliefs, keeping what makes us who we are today.

team
Dragos Nicolaescu
Lifestyle Business Mentor

I hated every second of working with Mihaela Radulescu as she was right all the time; in the end I reaped the benefits of her work. She is intelligent, articulate and experienced. You have no chance. She will prove you winner.

team
Aliz Kosza
Business Mentor

Do you know the story with the shoemaker who always walks with a hole in his sole? Well this is me! After 4 years of practicing business mentorship the services that I offer to entrepreneurs diversified and I felt the need to integrate my expertise and my mentorship activities in an overarching strategic vision of my brand. And for this I needed a fresh external eye that proved to understand my vision and was able to coordinate this whole process, both conceptually and visually.

team
Cristian Lica
Managing Partner Men in Black

Men in Black is an BTL advertising agency. We worked with Innerout for a complete rebranding process: from perceptional audit (in-depth one to one discussions with employees and clients altogether) to identity redesign and brand engagement sessions. It was a clarifying process from A to Z and we are thankful that it came along with lots of concrete business solutions and ideas. It went beyond branding and touched human and business environment.

team
Elena Papp
CEO Up Romania

We worked with Innerout on brand strategy, especially in what concerns the internal engagement of our employees. We needed at the time a refreshment of values and what we received was not only a sound and well backed up set of opinions, but also concrete solutions for internal engagement. The trainer really generated enthusiasm around the brand.

team
Doina Enache
Holistic Coach Upperself

When I got in contact with Innerout, I had a lot of knowledge in my field of expertise and little knowledge of how to transform it into a business. I had no idea where to start from. Innerout helped me with naming, brand positioning and brand design, all within a smooth, coaching-like process.

team
Adela Serban
MD, Obstetrician, Founder Fetal Care

I worked and learned in Romania and abroad, focused obsessively on my patients and never thought that my personal brand would matter. Well, I understood it does, I learned to position myself as a specialist, so I started to build it step by step, with discipline and results. I can now give an advice: once you do something well enough, start talking about it. For yourself and for the rest of the world.

team
Daniela Ciobotar
Coach & PCM trainer, Founder of DC Catalyst and Teachers Up Program

The most precious thing I learned from Mihaela and her team in several years of collaboration is the way to express publicly my ideas and projects so as to produce an impact. Through nothing but concepts, words and images. Last but not least, I got motivated and inspired big time along the way. She has a great ability to motivate and put people on their track. Very precious know how indeed!

team
Radu Miu
CEO Mercury 360

Our collaboration with Innerout came in a moment where we needed to have a clear picture of how our company was perceived internally and externally. So we commissioned an extensive perceptional study both on employees and clients interviewed in depth, one to one. What I liked most was that the whole process was not only branding, but business strategy. So I understood how related these fields are. I strongly recommend an in-depth perceptional audit before any major shift in business decisions.

team
Florina Mihaescu
(EX) CEO Grup Sapte

In 2015 my company at that time operating in field marketing communication went through an internal branding process. After lots of years of focus on performance for our clients, I wanted to focus a bit on ourselves. Innerout helped us understand better what we are about at the end of the day. They started with a perception audit on our clients, and then made internal engagement sessions and refreshment of our brand rhetoric: our vision, mission and values, we couldn’t have said them better. It was a great experience highly appreciated by our employees.

team
Marilena Istratescu
Managing Partner Foodwise

Foodwise owes its birth to Innerout in a certain sense. At the point we met we were pretty OK with our developing company in the field of marketing and advertising. We sensed somehow that we needed a sharper positioning and a more clearly asserted competence in a very competitive environment. Especially that this competence was already there, proven by the tens of projects in the food industry that we did so far, but it was never stated as such and capitalized upon. So this is the very idea of hiring a consultant: to see what you cannot see or define well. Innerout helped us pinpoint a critical asset for us, define it well, put it on a strategic map and finally inspired an entire rebranding process.

team
Anca Mitu
CEO Privileg Catering & Cortina Garden

Innerout was a reliable partner who assisted us throughout our entire rebranding process, from A to Z: internal brand audit, client perceptional survey, brand strategy and identity redesign followed by brand engagement sessions with all employees. My company upgraded significantly and measurably after no more than 9 months. I recommend Innerout to any entrepreneur for such a complete approach to branding.

team
Alina Alexe, Lawyer
Founder of Alexe Lawyers

I decided to invest in my personal brand as a lawyer and entrepreneur and I came across a feature article by Innerout that explained to me what personal branding was about. From description and theory to practice - my own brand - an interesting journey unfolded. It starts with introspection and ends with a logo, materials and a brand new presentation site, the professional way.

team
Elena Anghel Stănilă
PhD Psychology of Education, LifeUp Founder

Innerout helped me clarify my entire brand strategy and guided me towards a public voice and a design shape of my expertise, from ground zero, basically: from naming to brand identity design, brand rhetoric and own site. Collaboration was smooth and gentle but intellectually challenging and rewarding all the way. I myself learned a lot about my professional knowledge, from a different perspective

team
Aurel Vlaicu
COO Gealan Romania

Professionalism, good understanding of the market, well-documented presentations and sound strategy are what we received across our collaboration with Mihaela Radulescu. We were at a point where the reputation of our company seemed to have suffered across time. Innerout made a perceptional audit on collaborators as a basis for the rebranding and developed internal brand engagement sessions. We definitely had a more complete image of our tactics to follow after this.

team
Mirela Iordan
Country Manager Pfizer & Internal Medicine Romania Lead

We were delighted to work with Mihaela for developing a tailor made vision and increase the team engagement. What impressed us the most was the depth of her knowledge intertwined with a very human approach that made the entire experience flawless.

You are not a servant of self. You stand for something and not sit on your own persona.

I’ve been working with Innerout since 2012 and it is one of the most rewarding professional journeys so far. The measurable result after less than 2 years of ongoing consultancy came quite quick: I was voted the entrepreneur of the year in a public opinion poll initiated by Biz Magazine and developed with Unlock market research company.
Camelia Sucu
Serial Entrepreneur, Public Figure
I was impressed by Mihaela’s correctness and prompt response, in a time I was in urgent need for my branding projects. A lot of nice ideas and a lot of professionalism from her side!
Wargha Enayati
Healthcare Entrepreneur, Founder of “Regina Maria”
I wanted to understand where to go strategically with my personal brand, as an actress and public figure. My career path got a lot more clear after this.
Daniela Nane
Actress, Public Figure
What I got from working with Innerout is a brand new business of my own, around a set of personal competences among which I could finally make a strategic choice. From naming to brand strategy, design and rhetoric, I walked through a rewarding 4 months brand consultancy process. I’m proud of how my new business looks and speaks to the world now.
Nadia Gorduza
MD, Psychotherapist, Founder of ID Therapy – Bespoke Treatment Center
The most precious thing I learned from Mihaela and her team in several years of collaboration is the way to express publicly my ideas and projects so as to produce an impact. Through nothing but concepts, words and images. Last but not least, I got motivated and inspired big time along the way. She has a great ability to motivate and put people on their track. Very precious know how indeed!
Daniela Ciobotar
Coach & PCM trainer, Founder of DC Catalyst and Teachers Up Program
When I got in contact with Innerout, I had a lot of knowledge in my field of expertise and little knowledge of how to transform it into a business. I had no idea where to start from. Innerout helped me with naming, brand positioning and brand design, all within a smooth, coaching-like process.
Doina Enache
Holistic Coach Upperself
My work with Innerout gave a clear boost to my brand. I had the naming, I had a clear image of what I wanted to do (online fashion shop) but I lacked a vertebrated concept from top to toe as well as the right words to market it. I talked with Innerout about my plans and after two weeks I had a brand new piece of brand that represented me beautifully. Quick, efficient, inspiring.
Alice Botnarenco
Founder of Women in Business Romania, Founder of ALISIA ENCO
I hated every second of working with Mihaela Radulescu as she was right all the time; in the end I reaped the benefits of her work. She is intelligent, articulate and experienced. You have no chance. She will prove you winner.
Dragos Nicolaescu
Lifestyle Business Mentor
We worked with Innerout on brand strategy, especially in what concerns the internal engagement of our employees. We needed at the time a refreshment of values and what we received was not only a sound and well backed up set of opinions, but also concrete solutions for internal engagement. We went through several brand engagement sessions that were a real success as people were motivated, energized, infused with branding know how and corporate rhetoric. The trainer really generated enthusiasm around the brand.
Elena Papp
CEO Up Romania
Men in Black is an BTL advertising agency. We worked with Innerout for a complete rebranding process: from perceptional audit (in-depth one to one discussions with employees and clients altogether) to identity redesign and brand engagement sessions. It was a clarifying process from A to Z and we are thankful that it came along with lots of concrete business solutions and ideas. It went beyond branding and touched human and business environment.
Cristian Lica
Managing Partner Men in Black
Our collaboration with Innerout came in a moment where we needed to have a clear picture of how our company was perceived internally and externally. So we commissioned an extensive perceptional study both on employees and clients interviewed in depth, one to one. What I liked most was that the whole process was not only branding, but business strategy. So I understood how related these fields are. I strongly recommend an in-depth perceptional audit before any major shift in business decisions.
Radu Miu
CEO Mercury 360
In 2015 my company at that time operating in field marketing communication went through an internal branding process. After lots of years of focus on performance for our clients, I wanted to focus a bit on ourselves. Innerout helped us understand better what we are about at the end of the day. They started with a perception audit on our clients, and then made internal engagement sessions and refreshment of our brand rhetoric: our vision, mission and values, we couldn’t have said them better. It was a great experience highly appreciated by our employees.
Florina Mihaescu
(EX) CEO Grup Sapte
We developed with Innerout our brand strategy and then did several sessions of brand engagement with our employees, and the collaboration felt much more like a strategic partnership than just a one-time engagement. Mihaela understood quickly what our company was about in its essence. Together we went through a process of reshaping how we talked about our mission, vision and values and we redesigned our brand identity. It helped us create alignment between what our brand was expressing and who we really were - but also in the internal culture, and helped everyone align focus and aim higher.
Ioan Iacob
Managing Partner Qualitance QBS
I worked and learned in Romania and abroad, focused obsessively on my patients and never thought that my personal brand would matter. Well, I understood it does, I learned to position myself as a specialist, so I started to build it step by step, with discipline and results. I can now give an advice: once you do something well enough, start talking about it. For yourself and for the rest of the world.
Adela Serban
MD, Obstetrician, Founder Fetal Care
Professionalism, good understanding of the market, well-documented presentations and sound strategy are what we received across our collaboration with Mihaela Radulescu. We were at a point where the reputation of our company seemed to have suffered across time. Innerout made a perceptional audit on collaborators as a basis for the rebranding and developed internal brand engagement sessions. We definitely had a more complete image of our tactics to follow after this.
Aurel Vlaicu
COO Gealan Romania
I discovered in Innerout a senior counterpart in judging the strategy of my business. More to it, I found a great concept generator and talented content writing resource. I count on Innerout not only for a one shot collaboration but certainly for an on going partnership.
Genoveva Hossu
Interior Decorator, Founding Partner ClassIN
Foodwise owes its birth to Innerout in a certain sense. At the point we met we were pretty OK with our developing company in the field of marketing and advertising. We sensed somehow that we needed a sharper positioning and a more clearly asserted competence in a very competitive environment. Especially that this competence was already there, proven by the tens of projects in the food industry that we did so far, but it was never stated as such and capitalized upon. So this is the very idea of hiring a consultant: to see what you cannot see or define well. From a series of in depth interviews with our clients to the way our brand found its words back towards these clients, Innerout helped us pinpoint a critical asset for us, define it well, put it on a strategic map and finally inspired an entire rebranding process that brought us more clients. I believe this is how a nice collaboration looks like.
Marilena Istratescu
Managing Partner Foodwise

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